The report reflects online survey responses from aesthetically conscious consumers, and could help aesthetic practices not only better understand potential patients but more efficiently market to them.
By: Lisette Hilton
In early April, Allergan released results from the Allergan 360 Aesthetics Report, in which more than 14,500 consumers and 1,300 aesthetic physicians in 18 countries, including the U.S., shared their thoughts and behaviors related to perceptions of beauty, aesthetic procedures and more.
Many of the report’s statistics could help aesthetic practices not only better understand potential patients but more efficiently market to them.
The report reflects online survey responses from what Allergan refers to as “aesthetically conscious consumers,” meaning they qualified for the survey by indicating the following:
- They agreed that looking good at any age is important.
- They (at least slightly) agreed that they’re open to going to a professional to improve their appearance.
- They agreed that they care about overall appearance and/or are willing to invest money in their appearance and/or are prepared to invest money in their appearance.
Physicians surveyed included plastic surgeons, dermatologists and non-core physicians who see aesthetic patients in a private setting, according to the survey’s methodology…
Read more at Dermatology Times